Tomorrow is Read for the Record Day! Pledge to join and help break a record.

October 7, 2010 is the official date of the nation-wide campaign to set a new world record for the largest shared reading experience on a single day. The hope is to help draw attention to the growing crisis in early childhood education in America: Today half of children from low-income neighborhoods START school one-two years behind their peers. When these children start behind, they stay behind.

Presented in partnership with the Pearson Foundation, Jumpstart’s Read for the Record brings individuals together to show how this situation can be immediately improved. Last year, more than 2,000,000 children and adults helped set the current world record by taking part in one-day local events across the country. In the process, participants help spread the word that reading and engaging with a child before he or she even enters kindergarten can improve his or her chances of graduating from high school by as much as 30%!

This year, record-breakers will read The Snowy Day by Ezra Jack Keats on October 7, 2010. Again this year, the day-long campaign will be kicked off on NBC’s TODAY show and will be followed by large and small reading events organized by individuals, schools, libraries, government organizations and local businesses nationwide. For the first time, participants can also help set the new world-record online, for free, at www.wegivebooks.org. To encourage participation, each time someone reads this classic story on October 7 at www.wegivebooks.org, the Pearson Foundation will donate a new children’s book to a pre-school classroom Jumpstart serves. To help spread the word in advance of the day’s effort, the Pearson Foundation is similarly donating a copy of The Snowy Day to a child in need each time someone reads the book online in advance of October 7.

Now in its fifth year, Jumpstart’s Read for the Record also celebrates the start of Jumpstart’s school year that helps prepare preschool children in low-income neighborhoods for success in kindergarten and life. Jumpstart’s year-round program connects children in need with trained adults who work with them year-round to ensure they enter school ready to succeed. 

Anyone, anywhere can participate in Jumpstart’s Read for the Record by pledging to read at www.readfortherecord.org. The Snowy Day can be read online for free at www.wegivebooks.org. Learn more at www.readfortherecord.org.

About Jumpstart

Jumpstart’s mission is to ensure that all children in America enter school prepared to succeed. Year-round, Jumpstart recruits and trains thousands of college students and community volunteers to work with preschool children in low-income neighborhoods, helping them to develop the language, literacy, and social skills they need to succeed in school and in life. Since 1993, more than 70,000 preschool children across America have benefited from millions of hours of Jumpstart service. Jumpstart’s national sponsors include American Eagle Outfitters, AmeriCorps, Franklin Templeton Investments, and Pearson. Jumpstart is the five-time recipient of the Fast Company/Monitor Social Capitalist Award (2004-2008) and has received a 4-star rating from Charity Navigator. For more information, visit the Jumpstart Web site at www.jstart.org.

About Jumpstart’s Read for the Record

Jumpstart’s Read for the Record™, presented in partnership with Pearson, is Jumpstart’s world record breaking campaign that brings children and adults together to read the same book, on the same day, in homes and communities all over the world. The campaign also kicks off Jumpstart’s yearlong program, preparing preschool children in low-income neighborhoods for success in school and life. Since it’s inception in 2006, the campaign has reached more than 3 million children and more than 750,000 books have been donated to children in low-income neighborhoods. In addition to Pearson, Jumpstart’s Read for the Record is further supported by Penguin Young Readers Group and 77kids by American Eagle. For more information, visit www.readfortherecord.org..

About the Pearson Foundation

Pearson, the international education and information company, is Jumpstart’s Read for the Record’s Sponsor and Founding Partner. The Pearson Foundation extends Pearson's commitment to education by partnering with leading nonprofit, civic, and business organizations to provide financial, organizational, and publishing assistance across the globe. The Foundation aims to make a difference by sponsoring innovative educational programs and extending its educational expertise to help in classrooms and in local communities. For more information, visit www.pearsonfoundation.org.

About We Give Books

We Give Books (www.wegivebooks.org) is a new philanthropic program from Penguin and the Pearson Foundation that helps your child become a lifelong reader and giver. Together, we support literacy through programs that engage entire communities. Working around the world through programs like Booktime and Jumpstart’s Read for the Record, Penguin and the Pearson Foundation have touched millions of lives in thousands of communities.

Don't forget Jumpstart's Read for the Record.

On October 8th people all over America will be reading Eric Carle's book The Very Hungry Caterpillar. Consider holding an event in a local school, business or library to raise awareness about literacy issues, and to raise money so that Jumpstart can put books into the hands of children.

Here is more information about the event.

October 8th, more than one million children and adults are expected to team up with a single “Hungry Caterpillar” to help break a world record and draw attention to the early education crisis affecting millions of at-risk young children here in the U.S. and across the globe. The non-profit group Jumpstart and the Pearson Foundation today

announced Jumpstart’s fourth annual Read for the Record Campaign today at the International Reading Association convention in Minneapolis. On this one day in October in thousands of settings across the world, readers of all ages will be joining together to break the record for the number of people reading the same book on the same day.

This year’s official Campaign book is a special, limited edition of the Philomel Books classic The Very Hungry Caterpillar, by Eric Carle. The commemorative book includes a foreward with messages from Matt

Lauer and Meredith Vieira of NBC’s TODAY Show , award-winning actress Mary Louise Parker, and Grammy Award-winning recording artist/actor, LL Cool J. The special limited edition can be purchased online at www.readfortherecord.org/books, where people can also donate books to children in need.

The Pearson Foundation will donate more than 250,000 copies of The Very Hungry Caterpillar to children in need, and invites businesses and other institutions to sponsor additional book donations to children in low-income communities in the U.S. and abroad. Further information can be found at www.pearsonfoundation.org/rftr09. Schools, libraries, civic groups and organizations interested in securing their own commemorative copies can also visit this site to learn more. “The books we read as children provide us with treasured childhood memories,” said Jumpstart’s President James Cleveland. “Unfortunately, most children in low-income communities have few, if any, age-appropriate books in their homes. As a result, they miss out on the reading experiences that form the foundation for success in school and life. In fact, each year one third of America’s children arrive at their first day of school without the skills necessary to succeed. At Jumpstart, we’re remedying this problem by giving these young people important one-to-one attention, one child at a time.”

For the fourth consecutive year, the Pearson Foundation is underwriting the cost of the Campaign’s official book, ensuring that more than 100% of the proceeds from sales of this edition directly benefit Jumpstart’s work with at-risk children. From now through the fall, The Pearson Foundation and Jumpstart will be working with teachers,

district superintendents, government officials, libraries, businesses, parent groups, and educational organizations to organize reading events on October 8 and to donate copies of The Very Hungry Caterpillar to Head Start and other early learning centers, elementary schools, and other places that serve low-income children. “Focusing everyone’s attention on one book for a single day is a great way to highlight the importance of reading as the foundation for all

other learning,” said Pearson Foundation President Mark Nieker. “Additionally, the Read for the Record Campaign shines the spotlight on the critical role Jumpstart is playing in closing the gap in school readiness between children from low-income communities and their middle income peers.” Over the past three years, more than one million people have taken part in this record-breaking Campaign. Jumpstart’s Read for the Record has raised more than $3 million to support Jumpstart’s mission and more than 500,000 books have been donated to children in need.

In addition, Jumpstart and Pearson’s innovative Read for the Record collaboration has been awarded a coveted Cause Marketing Halo Award. The campaign is further supported by national campaign sponsors American Eagle Outfitters and Sodexo. For more information, visit www.readfortherecord.org and www.pearsonfoundation.org. In addition to information on how to participate, the websites provide information about donating books to Jumpstart children, as well as hosting and joining shared reading events across the nation.

Jumpstart's Read for the Record campaign is a huge success

On October 3rd children all over the United States participated in Jumpstart's Read for the Record campaign. Now in its third year, this campaign helps to raise money for the Jumpstart early education programs, and it also puts free books into the hands of children who do not have many books in their lives. So far the campaign has raised $1.5 million through the reading efforts of children, and 200,000 copies of Coduroy - the campaign's official book - will be donated to children in need. For more information about how this event went take a look at this Marketwatch article.

Jumpstart's Read for the Record Challenge

Don't forget that October 2nd is Jumpstart's Read for the Record Day. Here is some information about this very worthwhile event.

WHAT:
Jumpstart’s Read for the Record is a national campaign to encourage hundreds of thousands of children and adults to read the same book, Corduroy, on the same day, October 2, 2008. The expansive shared reading experience will raise public awareness about the early education gap that exists between income levels, as well as raise money to support Jumpstart’s national early education programs.

WHY:
Each year, one third of America’s children arrive at their first day of school developmentally behind their peers and without the skills necessary to succeed at grade level. When children begin behind their peers, catching up, especially without additional assistance, is difficult and unlikely. Children who miss out on key cognitive, social and emotional experiences are more likely to repeat grades, drop out of school, and engage in criminal activity. To help children from lower-income communities advance academically in pace with their classmates, Jumpstart recruits and trains adult mentors to work one to one with the children and help build their reading, language and social skills. Last year, Jumpstart’s Read for the Record raised more than $1,000,000 to finance the organization’s early education work in low-income communities.

WHEN:
Jumpstart’s Read for the Record day is October 2, 2008.

HOW:
The campaign will generate public awareness by creating the largest shared reading experience ever and by breaking the record set on September 20, 2007, when 258,000 people read the same book across the country as part of Jumpstart’s Read for the Record 2007campaign. Participants can purchase this year’s official campaign book, Corduroy, at Hanna Andersson’s retail locations, through their clothing catalog, or online at www.readfortherecord.org/books. Jumpstart will receive 100 percent of all the money raised through the sale of these special edition books, which will be available for purchase beginning this summer. Reading activities on October 2, 2008 can range from personal sessions between an adult and a child to big group events with hundreds of people gathering together for a large community reading session. For more information about getting involved, visit http://www.readfortherecord.org/.

WHERE:
One of the best things about reading is that it can take place anywhere and everywhere. Group reading events will be held in schools, libraries, hotels, playgrounds, offices, and homes. Jumpstart’s Read for the Record is not limited to large events. Any child and adult can participate just by sitting down to read.

WHO:
Parents, teachers, community members, college students, and children of all ages.