What is “Be Book Smart”?
Why Support the Campaign
Reason #1: By supporting
RIF at Macy’s, you are helping provide free books and literacy resources to children who need them most. All children need access to books and to be exposed to reading at an early age to prepare for success in school and life.
Reason #2: Macy’s will thank you with a $10 off coupon* valid on eligible purchases of $50 or more!
With more than 17,000 program locations in all 50 states, the
District of Columbia, and U.S. territories, RIF is making a difference for millions of children. Visit our interactive map to see our impact by state and to view videos that tell the "Heart of the Story."
A recent analysis of reading research confirmed the impact of RIF's core mission—that simply improving access to books improves children’s reading performance, helps children learn the basics of reading, results in children reading more and for longer lengths of time, and improves children's attitudes toward reading and learning. Please review our summaries of the critical literacy issues and our quick reference guide of recent literacy statistics, both of which illustrate the challenges RIF faces in creating a literate
Who Can Participate
Anyone and everyone! Last year, over 1 million Macy’s customers participated to raise more than $3 million to support
RIF programs and initiatives. This was the largest customer-supported campaign in RIF’s 44-year history! Anyone who visits a Macy’s store during this summer can ask to Be Book Smart and support RIF at any in-store Macy’s register.