ENTERPRISES LAUNCH AN ALL-NEW SEUSSVILLE.COM,
THE OFFICIAL ONLINE HOME OF DR. SEUSS
Seussville.com brings Dr. Seuss books to life in an interactive world
New York, NY (August 17th, 2010)—Random House Children’s Books and Dr. Seuss Enterprises are thrilled to announce the launch of the all-new Seussville
(www.seussville.com) the official online home of Dr. Seuss. The enhanced interactive site showcases the wonderfully whimsical books and classic characters of the beloved Theodor Seuss Geisel, a.k.a Dr. Seuss. The Cat in the Hat, Green Eggs and
Ham, Oh, the Places You’ll Go!, and all of Dr. Seuss’s books leap to life in this completely new website, designed to ignite a child’s creative thinking and imagination.
Seussville.com is home to a dazzling array of entertaining and educational features that will delight Seuss fans young and old for hours on end. Lush animated environments offer an exploratory experience, and visitors to the site will uncover a wealth of innovative games and information—including a comprehensive character guide, searchable book catalog, an authoritative author section featuring a new biography and galleries of Dr. Seuss’s early sketches and artwork, robust parent and teacher resources, a customizable avatar activity, and more.
Dr. Seuss, believed that books and learning to read should be fun and exciting for children. Seussville.com maintains this spirit of fun and honors the tenets of his work: discovery, imagination, and creativity. “Seussville is the definitive online resource for children of all ages to play with, learn about and explore their favorite Dr. Seuss characters and books, and to discover new ones,” said Judith Haut, Senior Vice President, Communications and Marketing, Random House Children’s Books. “Dr Seuss created over 400 illustrated characters and with Seussville our goal was to bring those characters to life.”
Random House Children’s Books collaborated with Big Bad Tomato Interactive Agency, based in Los
Angeles, to develop the new online experience. “We strived to create a site that would introduce Dr.Seuss’s classic books to a generation of children who are immersed in digital media,” said Robert Bruza, Principle at Big Bad Tomato. “Seussville is a place where children can discover the magic of Dr. Seuss, and at the same time, it will inspire a sense of nostalgia and rediscovery for the adults who grew up reading the iconic books.”
Random House is also partnering with Big Bad Tomato to create a new Facebook game, set to launch in September. Similar to Farmville, the game will allow players to accumulate votes by completing a variety of Seuss-themed activities in pursuit of becoming the Mayor of Seussville. Fans can sign up on Seussville.com or by “liking” the Seussville fan page (Facebook.com/DrSeussBooks) on Facebook.
Fans can also follow Seussville on Twitter at Twitter.com/Seussville
RANDOM HOUSE CHILDREN’S BOOKS
Random House Children’s Books is the world’s largest English-language children's trade book publisher. Creating books for preschool children through young adult readers, in all formats from board books to activity books to picture books and novels, Random House Children’s Books brings together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. In 1957, Random House pioneered the beginning reader genre when it launched the Beginner Books series with Dr. Seuss’s classic The Cat in the Hat. Each year, Random House Children’s Books, along with Dr. Seuss, proudly supports the National Education Association’s Read Across America initiative, which calls on America’s children to celebrate the joys of reading in conjunction with Dr. Seuss’s birthday, March 2. Random House Children’s Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.
ABOUT DR SEUSS ENTERPRISES
The primary focus of the Dr. Seuss Enterprises, L.P. is to protect the integrity of the Dr. Seuss books while expanding beyond books into ancillary areas. This effort is a strategic part of the overall mission to nurture and protect the relationship consumers have with Dr. Seuss characters. Theodor Seuss Geisel (Dr.Seuss) said he never wanted to license his characters to anyone who would "round out the edges." That is one of the guiding philosophies of Dr. Seuss Enterprises. Audrey S. Geisel, the widow of Dr. Seuss, heads Dr. Seuss Enterprises as President.